Mackage Brand Creative Direction (In-house, 2021-23)
Working alongside the outerwear brand’s CMO and Global MD, we successfully elevated the brand image from contemporary fashion into luxury. This was achieved through a refined marketing strategy, relevant casting, and culture-led activations. (Case study available on request).
Creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Corey Ng, Lil Kim, and Royal Gilbert.
Creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Corey Ng, Lil Kim, and Royal Gilbert.
![](https://freight.cargo.site/t/original/i/49ed6a90c665ca60759c17b3987affccc5abc81e1b975ccc7b928cdb00b57cb6/LilKim_IG.jpg)
![](https://freight.cargo.site/t/original/i/2c2c4d4d1e85e21325731768d06b590228ba37787a0d9980c31a0d68bc1d3d6c/LilKim_IG2.jpg)
![](https://freight.cargo.site/t/original/i/23b2f367e89cd1a8da63c651ef2da1c58b759bb0177c496854ee85d45b58fe80/JT_Mack_3.jpg)
![](https://freight.cargo.site/t/original/i/d12aca6419b1f87596db5a22bbe4543d77d00102fb9f5e4e0c51fcc092345cba/ezgif.com-optimize.gif)
![](https://freight.cargo.site/t/original/i/b6b8a6b682eb04a26a923469bafaa47c1c99d2dc98ab4c246c83ac82dfd09e68/SS23Social_Carrie1.jpg)
![](https://freight.cargo.site/t/original/i/f7ce2b637f663148839aca32ee5f4690b164b2df40acb71ae48a0086e2272426/SS23Social_Gee1.jpg)
![](https://freight.cargo.site/t/original/i/d749171de79a41dcbce6e9726670055d5dd9463c2dd1239ef2b607c003666290/MACKAGE_QDB_WOMENS_SF_SHOT_01_0056_small.jpg)
![](https://freight.cargo.site/t/original/i/b9b8493b88d6f82cbfc0df38afb28f66062fbc3ff3490d9e4b8c22a25730687a/Mar30_Rainwear-Video-GIF_WM.gif)
![](https://freight.cargo.site/t/original/i/3ac48e1c1cf5ca5be5bafc04d519d49153fdb2c5775ab397e6cdc78dd77ccd6e/Kristin_IG.jpg)