Mackage Brand Creative Direction (In-house, 2021-23)
Working alongside the outerwear brand’s CMO and Global MD, we successfully elevated the brand image from contemporary fashion into luxury. This was achieved through a refined marketing strategy, relevant casting, and culture-led activations. (Case study available on request).
Creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Corey Ng, Lil Kim, and Royal Gilbert.
Creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Corey Ng, Lil Kim, and Royal Gilbert.
