Mackage

brief–––Elevate mackage from ‘mall-brand’ to a refined luxury position

work–––updated ecomm approach (lighting, styling and casting); refined 360 global campaign EXECUTION from concept, talent and crew; astute and restrained design direction ACROSS ALL CHANNELS.
 
creative collaborators–––Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, SHAYNE LAVERDIERE, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (︎Brand Case Study Available︎)