Mackage
brief–––Elevate mackage from ‘mall-brand’ to a refined luxury position
work–––updated ecomm approach (lighting, styling and casting); refined 360 global campaign EXECUTION from concept, talent and crew; astute and restrained design direction ACROSS ALL CHANNELS.
creative collaborators–––Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, SHAYNE LAVERDIERE, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (︎Brand Case Study Available︎)
work–––updated ecomm approach (lighting, styling and casting); refined 360 global campaign EXECUTION from concept, talent and crew; astute and restrained design direction ACROSS ALL CHANNELS.
creative collaborators–––Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, SHAYNE LAVERDIERE, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (︎Brand Case Study Available︎)
dean davidson
brief–––full rebrand and establish signature brand codes
work–––new wordmark connecting craft with the nomadic digital age; refined brand creative direction (photography, styling & casting) with a stronger emphasis on a worldly woman and product craftsmanship; elevated brand position across all channels.
work–––new wordmark connecting craft with the nomadic digital age; refined brand creative direction (photography, styling & casting) with a stronger emphasis on a worldly woman and product craftsmanship; elevated brand position across all channels.








Indigo Holiday Video
brief–––create a touching holiday campaign video after the pandemic lockdowns
work–––beautifully decorated entryways serve as backdrop to both emotional reconnections between loved ones and canvas to displays the retailers 3 key holiday product stories.
work–––beautifully decorated entryways serve as backdrop to both emotional reconnections between loved ones and canvas to displays the retailers 3 key holiday product stories.