Mackage

brief–––Elevate mackage from ‘mall-brand’ to a refined luxury position

work–––updated ecomm approach (lighting, styling and casting); refined 360 global campaign EXECUTION from concept, talent and crew; astute and restrained design direction ACROSS ALL CHANNELS.
 
creative collaborators–––Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, SHAYNE LAVERDIERE, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (︎Brand Case Study Available︎)




dean davidson

brief–––full rebrand and establish signature brand codes

work–––new wordmark connecting craft with the nomadic digital age;  refined brand creative direction (photography, styling & casting) with a stronger emphasis on a worldly woman and product craftsmanship; elevated brand position across all channels.




Indigo Holiday Video

brief–––create a touching holiday campaign video after the pandemic lockdowns

work–––beautifully decorated entryways serve as backdrop to both emotional reconnections between loved ones and canvas to displays the retailers 3 key holiday product stories.