Mackage
brief–––Elevate brand image
work–––updated ecomm approach (lighting, styling and casting); refined 360 global campaign EXECUTION from concept, talent and creative partners; oversee creative services to ensure astute and restrained design direction ACROSS ALL CHANNELS.
creative partners–––Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, SHAYNE LAVERDIERE, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (︎Brand Case Study Available︎)
work–––updated ecomm approach (lighting, styling and casting); refined 360 global campaign EXECUTION from concept, talent and creative partners; oversee creative services to ensure astute and restrained design direction ACROSS ALL CHANNELS.
creative partners–––Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, SHAYNE LAVERDIERE, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (︎Brand Case Study Available︎)
dean davidson
brief–––full rebrand and establish signature brand codes
work–––new wordmark connecting traditional craft with the digital age; refined brand creative direction (photography, styling & casting) with a stronger emphasis on a worldly woman and product craftsmanship; elevated brand image across all channels.
work–––new wordmark connecting traditional craft with the digital age; refined brand creative direction (photography, styling & casting) with a stronger emphasis on a worldly woman and product craftsmanship; elevated brand image across all channels.
Roots
brief–––increase the brand’s WARM-WEATHER awareness while showcasing theirnew Tennis & golf collection.
work–––in a season of typical tennis & golf imagery I created campaign focusing on the social and emotional connections with these popular summer sport: friendly camaraderie, sun-soaked pauses, and the bliss of being outdoors.
work–––in a season of typical tennis & golf imagery I created campaign focusing on the social and emotional connections with these popular summer sport: friendly camaraderie, sun-soaked pauses, and the bliss of being outdoors.
