Mackage Brand Creative Direction (SS2024)
Mackage’s Spring-Summer 2024 Campaign starring Alexander Skarsgård and Stella Maxwell was staged against a brutalist structure perched above the Californian coastline. The building’s location and geometry echo key features of the collection – lightweight vertical quilting, all-weather functionality and dramatic silhouettes. Photographed and directed by Shayne Laverdiere with styling by George Cortina.
Past creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (Brand Case Study Available)
Past creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (Brand Case Study Available)
Mackage Enfants Brand Creative Direction (FW2024)
Mackage Enfants Fall-Winter 2024 Campaign exemplifies the ‘mini-me’ ideology – these culturally bright (mini) ambassadors are wearing signature Mackage silhouettes shrunken to children’s sizes.
Indigo Fall Creative Direction (In-house, 2021)
Indigo needed to bring awareness as they expanded into the whole-home category – furniture, kitchen appliances and outdoor accessories were added to their core tabletop collection. In response, we created a holistic campaign – video, in-store signage and a printed home catalogue.
