Mackage Brand Creative Direction (SS2024)
Mackage’s Spring-Summer 2024 Campaign starring Alexander Skarsgård and Stella Maxwell was staged against a brutalist structure perched above the Californian coastline. The building’s location and geometry echo key features of the collection – lightweight vertical quilting, all-weather functionality and dramatic silhouettes. Photographed and directed by Shayne Laverdiere with styling by George Cortina.
Past creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (Brand Case Study Available)
Past creative collaborators include: Tyler Mitchell, Drew Vickers, Malina Joseph Gilchrist, Crosby Studios, Norman Wong, Quentin de Briey, Quannah Chasinghorse and Carlos Nazario. (Brand Case Study Available)
Mackage Enfants Brand Creative Direction (FW2024)
Mackage Enfants Fall-Winter 2024 Campaign exemplifies the ‘mini-me’ ideology – these culturally bright (mini) ambassadors are wearing signature Mackage silhouettes shrunken to children’s sizes.
Indigo Holiday Video Creative Direction (In-house, 2021)
After two years of lockdowns, Indigo wanted to celebrate the act of spending time together for the Holidays. A joyful and safe return to ‘normal’ with grandparents and grandkids reunited, dinner potlucks resuming and friends gathering in glee (all within close proximity). Each doorway covers Indigo’s key Holiday product storylines: traditional, modern and sustainable.
Directed by Norman Wong.